Choi Heong Yuen Bakery Macau Honored in the Second Macau Classic Brand List

Founded in 1935, Choi Heong Yuen Bakery Macau has always adhered to traditional pastry-making techniques and is dedicated to preserving Macau’s unique souvenir culture. In the recently held conferment ceremony for “Centennial Legacy Stores, Macau Classic Brands, and Specialized & Innovative Stores,” Choi Heong Yuen Bakery was officially included in the second batch of the “Macau Classic Brand” (澳門特色老店) evaluation list.

The ceremony, organized by the Economic and Technological Development Bureau (DSEDT) and the Macau Chain Stores and Franchise Association, took place on April 10, 2026, at the Convention Hall of the Macau Science Center. The evaluation initiative aims to identify small and medium-sized enterprises (SMEs) that possess unique traditional skills, artisanal quality, and market potential. Through brand certification and supporting measures, the program helps enterprises improve their service and product quality while enhancing their market competitiveness. This round of recognized businesses includes 10 “Centennial Legacy Stores,” 39 “Macau Classic Brands,” and the first batch of 100 “Specialized & Innovative Stores.”

As a local souvenir brand, Choi Heong Yuen Bakery Macau has grown alongside Macau for decades, consistently prioritizing quality while driving both brand innovation and the preservation of heritage. Being listed as a “Macau Classic Brand” is not only an affirmation of the brand’s history and product characteristics but also an encouragement for the company’s long-standing commitment to quality and the promotion of Macau’s pastry culture.

Looking ahead, Choi Heong Yuen Bakery Macau will continue to uphold its spirit of craftsmanship, pass down classic flavors, and constantly improve its products and services to showcase the unique charm of Macau’s specialty souvenirs to residents and tourists alike.